Nike Soccer+ Giving Soccer Players the Edge

LONDON–(BUSINESS WIRE)–NIKE, Inc.

The Nike Soccer+ and CTR360 boot connect innovative product design with the virtual and physical world of training to help improve player performance. Nike Soccer+ is an exciting innovation for soccer players worldwide and a new development in training that will work hand-in-hand with our soccer products to deliver benefits to players at every level.

A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrs Iniesta of FC Barcelona. Kanga-Lite delivers this solution with a supple feel and upper that performs well in any weather condition, maintains its shape and doesnt soak up water. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.

The Master Control training drills are conceived and demonstrated by coaches from FC Barcelona, while other content includes players such as Cesc Fabregas and Andrs Iniesta demonstrating their signature moves.

Included with all CTR360 Maestri boots is a card with a unique user code. This training tool is also available as an Apple App available for iPhone and iPod.

CTR360 Maestri Boot

The CTR360 Maestri boot has been engineered for enhanced passing, close control and effective distribution.

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The boot is made from a unique synthetic upper called Kanga-Lite, which delivers the fit and feel of soft leather, but with the performance qualities of engineered fabrics.

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The CTR360 Maestri boot is available at retail globally and at www.nikestore.com from October 1, 2009. When entered online at www.nikesoccer.com this code unlocks unique user content to enable players to be trained by the experts. Each of the three programs is a 4-week training regiment.

Were bridging the gap between the physical and digital world to give soccer players a competitive edge and inspire them through new experiences, said Stefan Olander, Nike Global Brand Connections Director. (NYSE:NKE) today unveiled a new concept in game improvement: a unique digital coaching experience called Nike Soccer+, launched alongside the new CTR360 Maestri boot a soccer boot crafted for the player looking to master control and make the difference come match day. Nike designers paid close attention to key zones of the boot, with the outsole adjusted to maximize a players ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.

Nike Soccer+ Online Training Experience

Nike Soccer+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nikes elite soccer players and coaches. Nike Soccer+ ensures players can connect with each other tracking and posting scores associated with different training drills. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers.

The Master Control coaching is the first edition of the Nike Soccer+ coaching program and later programs will focus on other skill areas such as speed and accuracy.

Nike Soccer+ can be accessed at www.nikesoccer.com from October 1st

Posted September 9th, 2015 in Uncategorized.

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